geoneo
Digital Branding Guidebook · Working Edition

See how AI sees your brand.

A practical identity system for the intelligence layer of AI visibility.

VERSION 3.0AUGUST 2026WORDMARK-FIRST
Signals · Intelligence · Action
GeoNeo Digital Branding Guidebook01 / 24
02Contents
03–07Foundation — purpose, positioning, audiences, messaging
08–13Identity — logo, colour, typography, grid
14–17Expression — patterns, icons, photography, voice
18–20Intelligence — data visualisation, product UI, motion
21–22Application — marketing and reports
23–24Governance — accessibility, assets and open decisions
How to use this guide02 / 24
03Brand Foundation · Working DefinitionConfirm
Purpose

Make every brand understandable, credible and recommendable by AI.

Mission

Give brands a clear, evidence-based view of how AI engines represent them—and what to improve.

Vision

Become the standard for AI visibility intelligence across Asia and the global AI discovery ecosystem.

Promise

Measure beyond mentions. Turn AI signals into priorities, actions and measurable progress.

Proposed from current website and LinkedIn language03 / 24
04Positioning
Category

Asia-first AI Visibility Intelligence platform.

Not traditional SEO

AI engines generate answers and recommendations; they do not simply rank pages and keywords.

Beyond mention tracking

GeoNeo measures how a brand is positioned, recommended, trusted and represented.

East + West coverage

Designed for brands operating across Western and Asian AI engines, languages and market contexts.

CURRENT PUBLIC PROOF: 10 engines · 8 dimensions · HK + SG orientation · methodology versioning. “Asia’s #1” remains a claim requiring substantiation.

Positioning system04 / 24
05Audience System
01Brands

Marketing leaders who need to know if their brand enters the AI-generated shortlist.

02Enterprise

Regional teams managing authority, reputation and visibility across markets.

03Agencies

Partners requiring branded reporting, client portals and repeatable GEO services.

04Leaders

Executives seeking evidence, competitive context and clear action—not another dashboard.

Primary audiences05 / 24
06Messaging Architecture
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Master proposition

Be Recommended By AI.

Know how AI sees you. Improve the signals that shape whether customers see you, trust you and choose you.

10AI engines across East + West
8dimensions of brand representation
0–100GEO Score for a clear benchmark
24hcurrent public scan-report promise
Message hierarchy06 / 24
07Message Pillars
See

Measure visibility across engines, languages, topics and markets.

Understand

Reveal placement, sentiment, authority, consistency and competitive gaps.

Improve

Translate signals into content, citation and authority-building priorities.

Be Recommended

Strengthen the evidence AI uses to place a brand into the customer shortlist.

Headline formula

Human consequence + AI visibility shift + evidence or action. Example: “Your next customer may not start with Google. They may start with AI.”

See · Understand · Improve · Be Recommended07 / 24
08Master Wordmark
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61.8% primary word field38.2% compositional field

Logo rule

The master logo is the lowercase wordmark only. Never attach the Knowledge Sphere.

Clear space

Minimum exclusion zone equals the optical height of one lowercase “o”.

Minimum size

Digital 88 px wide · print 18 mm wide. Use approved vector artwork.

Wordmark-only identity08 / 24
09Logo Usage
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geoneo
geoneo

Do not add the former sphere icon to the wordmark.

Do not stretch, compress or rotate.

Do not outline, shadow or add gradients.

Do not recolour individual letters.

Approved and prohibited use09 / 24
10Colour System
Geo Teal#0E7C86
Primary recognition
AI Blue#67D6F2
Live data / active
Midnight#111315
Contrast / authority
Cloud White#F8FAFB
Canvas
Surface#FFFFFF
Cards / content

Recommended digital ratio: 60% Cloud/Surface · 20% Geo Teal · 15% Midnight · 5% AI Blue. Status colours are functional, never decorative. All text/background combinations must meet WCAG AA.

Colour hierarchy and ratio10 / 24
11Typography
Aa

Neue Haas Grotesk

Display and key statements. Use approved licence. Inter is the digital fallback.

Inter

Body, navigation and product interface.

IBM Plex Mono 123

Labels, evidence, metrics and tabular figures.

Display 01112112/102 · −6%
Heading 017676/73 · −5%
Heading 024848/50 · −3%
Lead2727/39 · 0%
Body1616/25 · 0%
Label1111/16 · +13%
Digital type tokens11 / 24
12Layout Grid

16:9 master

1600 × 900 reference canvas · 72 px margin · 12 columns · 12 px gutter.

Responsive

Desktop 12 columns · tablet 6 · mobile 4. Preserve hierarchy, not literal placement.

Alignment

Anchor wordmark, section labels, headlines and data to common grid lines.

Layout and composition12 / 24
13Spacing and Page Anatomy
8-point spacing system
81624324872
13Section label

One page.
One decision.

Every page includes a numbered section header, one dominant message, supporting evidence, and a consistent footer. If content exceeds safe density, split the page—never shrink to illegibility.

Page system13 / 24
14Graphic Elements
Sphere
Pulse
Wave
Orbit
Network

Meaning

Signals becoming structured intelligence and recommendation.

Usage

Crop generously, keep quiet space, and use one behaviour per composition.

Restriction

Graphic elements are never locked to, substituted for, or treated as the logo.

Knowledge system14 / 24
15Iconography
Presence
Recommend
Placement
Authority
Coverage
Sentiment
Consistency
Exclusivity
Compare
!Alerts
Reports
Settings

Grid

24 × 24 px keyline with a consistent optical centre.

Stroke

2 px, rounded caps and joins; no mixed filled styles.

States

Default muted · active Geo Teal · focus AI Blue · disabled 35% opacity.

Functional icon system15 / 24
16Photography Direction
AI discovery moments

Real people asking, comparing and acting on AI recommendations.

Signals & sources

Citations, knowledge bases, publishing and evidence.

Human interpretation

Strategists turning complex signals into decisions.

Knowledge infrastructure

Libraries, archives, data rooms and credible systems.

Asia market context

Language, cities, commerce and cross-market intelligence.

Authority & trust

Expertise, verification, peer review and institutions.

Abstract intelligence

Refraction, depth and networks tied to a clear idea.

Product in context

GeoNeo interface supporting purposeful work.

Direct like this

Natural light · cool-neutral grade · documentary realism · purposeful negative space · one teal signal accent.

Avoid

GA4, Google search bars, keyword clouds, robots, glowing brains, random code, staged handshakes and cyberpunk clichés.

Real · Intelligent · Regional · Evidence-led16 / 24
17Tone of Voice
PrincipleDoAvoidPrecise“Measures recommendation across 10 AI engines.”“Unlock limitless AI visibility.”ScientificState method, period and source.Unsupported superlatives.CalmExplain the consequence, then the action.Fear, hype and excessive urgency.TransparentDistinguish measured fact from interpretation.Presenting estimates as certainty.IntelligentMake complexity understandable.Using jargon to sound advanced.TrustedShow proof and acknowledge limits.Claiming “#1” without substantiation.
We don’t guess what AI thinks. We measure it.17 / 24
18Data Visualisation System
Score
AI Visibility Score
Trend
Signal Trend
Compare
Benchmark Ranking
Relationship
Recommendation Network
Coverage
Content Gap Matrix
Authority
Authority Map
Journey
Citation Journey
Geography
Global Visibility

Rule: one question per chart · Geo Teal leads · comparators recede · label directly · state period/source · finish with a plain-language insight or action.

Clarity first · signal over noise18 / 24
19Product UI System
Dashboard anatomy

Content Gap Map

Last 30 days
Visibility
82
Authority
84
Recommend
68
Citations
1,238
Brand and product share one design language19 / 24
20Motion Principles
Pulse · new signal
Scan · analysis
Drift · connected knowledge

Timing

Micro: 180–320 ms · ambient: 8–36 s.

Easing

Calm ease-out. Never elastic, bouncy or game-like.

Accessibility

Respect reduced motion; never hide meaning in animation.

Signal becoming intelligence20 / 24
21Marketing Applications
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Brand narrative

See how AI sees your brand.

Awareness · 4:5 / 1:1
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Benchmark report

AI Visibility Leaders Outperform.

Research · A4 / 16:9
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78%

of brands are invisible to major AI engines.

Insight · LinkedIn

Insight post

One evidence label · one statistic · source · action.

Product story

Problem · interface evidence · insight · next step.

Partner visual

Market shift · proof · partner value · CTA.

Report

Executive story · methods · charts · actions · appendix.

Website · Social · Sales · Partner · Report21 / 24
22Report and Content Architecture
AI Visibility Report

Evidence should lead to a decision.

01Executive summary and headline score
02Benchmark and competitive context
03Engine, topic and geographic coverage
04Gaps, priorities and recommended action
05Methodology, definitions and appendix
geoneo
Q2 2026

AI Visibility
Benchmark Report

Global benchmark and insights across AI engines.

Data · Intelligence · Action22 / 24
23Accessibility and Governance
Release checklist
Wordmark-only logo
Correct colour ratio
WCAG AA contrast
Readable mobile type
Source and period on data
Alt text and labels
Reduced-motion support
No unsupported claims
Approved asset version
Owner and review date
Governance model

Owner

Brand lead maintains master assets, templates and version log.

Creators

Internal teams and partners work from approved templates.

Approval

High-risk claims, co-branding and new patterns require review.

Cadence

Quarterly content review; annual system audit.

Practical control without creative friction23 / 24
24Inputs Required to FinaliseOpen

What we still need from GeoNeo.

Brand strategy approvalConfirm purpose, vision, positioning and “Asia-first” wording.
Claims substantiationEvidence for “Asia’s #1”, number of clients, accuracy, coverage and performance claims.
Official wordmark artworkEditable SVG/PDF or exact font and custom kerning specification.
Font licensingNeue Haas Grotesk licence and approved CJK font family.
Product truthCurrent engine list, 8-dimension definitions, methodology and dashboard screenshots.
Audience priorityRank brands, enterprise, agencies, partners and investors.
Photo permissionsApproved image library, people releases and AI-generation policy.
Marketing formatsPriority channels, dimensions, sales deck and report requirements.
Governance ownersBrand owner, legal reviewer, product owner and approval SLA.
Master asset packageIcons, wordmark, charts, templates, screenshots and partner logos.

SOURCES USED: geoneo.ai public website · GeoNeo LinkedIn public company page · supplied guideline, data visualisation, report, UI and marketing references · existing GeoNeo guidebook. Revamp site not accessed due domain permission boundary.

Working system · pending stakeholder validation24 / 24